Finding a Quality Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it must be very well written. Unless you're good at copywriting already it's best to employ someone who is experienced to create the text on your site. An expert copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, however, not every copywriter is the same as the next one. Some of them are really gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you put up yours? Pay close attention to the copy on the writer's website. If it is loaded with mistakes this is a terrible sign.
Do you react well as you go over the web copy on the writer's web site? This is more involved than simply finding grammatical errors and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it cause you to feel affection for the writer? Does the copy make you want to follow up and discover more about them? Does the website copy make you want to jump to hire them right away? Does the copy make you feel like you should click away? Does the copy make you upset? These are all crucial reactions and you need to pay attention to them.
Perform a little more research on the writer. Seek reviews for the copywriter on third-party sites and online forums. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that special info are not run or that cannot be rigged by the writer. These reviews and testimonials deserve attention. You need to also ask the copywriter to provide you a few references. See to it that you follow up and really contact those references and get an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for a few more samples than can be read on the writer's site. This is especially read here important if the copywriter is claiming to be an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly unclear, you better find someone else.
There are a number of different ways to discover if a copywriter is worth spending your money. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.