How to Get a Fantastic Copywriter
If you wish to use the internet to make money, you'll need a site. If you want that site to help you be profitable, it must be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some copywriters are insanely incredibly gifted. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Read on to find out how to know the difference.
Does the writer have a website of his or her own? Any copywriter that wishes to write web copy needs to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Observe the copy on their website also. If you discover lots of grammar and spelling errors, this is a terrible sign.
Do you respond well as you are reading the copy on the copywriter's site? This involves more than merely finding grammar and spelling mistakes. Does the web copy move you to experience any type of emotional response? Does the web site copy cause you to like the copywriter? Does the copy make you want to follow up and find out more about them? Does the web site copy make you feel like you need to hire the writer immediately? Does the copy make you want to run for the hills? Does the website copy push you to be angry? These are all important reactions and you must heed to them.
Do a bit more inquiry on the writer. Search for reviews for the copywriter on independent sites and online forums. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your attention. You must also request the copywriter to give you several references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
Be sure you spend some time going through the samples given by the writer. You should ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a click to read rewritten Wikipedia article, you better move on.
You have plenty of options available to you when you're trying to see whether or not to employ a copywriter. It's essential to do your website link due diligence and look beyond the writer as a person website and discover what you can about his or her reputation and character.